Privacy Policy

Privacy Policy

Your privacy matters. This policy explains how Modalabs LTD collects, uses, and protects your personal data when you shop at durdenshop.com.

1. Data Controller

Modalabs LTD (Company No. 17078467), registered in England & Wales.
Suite 10604, 5 Brayford Square, London, Greater London, E1 0SG, United Kingdom.
Contact: contact@durdenshop.com

2. What Data We Collect

  • Contact information: name, email, phone, delivery and billing address
  • Order information: products purchased, payment method (payment details handled securely by our payment provider), delivery details
  • Technical data: IP address, browser type, cookies, device identifiers
  • Marketing preferences: newsletter subscriptions (only with your consent)

3. How We Use Your Data

  • Process and fulfill your orders
  • Communicate about orders, returns, and support
  • Send marketing emails (only with your consent)
  • Improve our website and services
  • Comply with legal obligations (accounting, tax, consumer protection)
  • Prevent fraud and secure our platform

4. Legal Basis (GDPR / UK GDPR)

We process your data based on:

  • Contract performance — to fulfill your orders
  • Consent — for marketing communications (you can withdraw anytime)
  • Legitimate interest — site improvement, fraud prevention
  • Legal obligation — tax, accounting, and record-keeping requirements

5. Data Sharing

We share data only with trusted service providers necessary to run our business:

  • Shopify — e-commerce platform
  • Shopify Payments and other payment processors
  • Shipping carriers (Royal Mail, DHL, etc.)
  • Email service providers (Klaviyo)
  • Analytics and marketing tools (Google Analytics, Meta pixels)

These providers process data on our behalf under strict data protection agreements. We never sell your personal data.

6. International Data Transfers

Some processors are located outside the UK/EU. When we transfer data internationally, we ensure appropriate safeguards are in place (Standard Contractual Clauses, adequacy decisions).

7. Data Retention

We keep your data as long as necessary to fulfill orders and comply with legal obligations — typically 7 years for accounting and tax records. Marketing data is kept until you unsubscribe.

8. Your Rights

Under GDPR and UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion ("right to be forgotten")
  • Restrict or object to processing
  • Data portability
  • Withdraw consent for marketing at any time
  • Lodge a complaint with a supervisory authority (UK ICO, or your local EU data protection authority)

To exercise these rights, email contact@durdenshop.com.

9. Cookies

We use essential cookies for site functionality and, with your consent, analytics and marketing cookies to improve your experience. You can manage cookie preferences via the cookie banner or your browser settings.

10. Security

We implement industry-standard security measures to protect your data. However, no transmission over the internet is 100% secure — we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be posted here and, where required, notified to you by email.

12. Contact

For privacy questions or to exercise your rights: contact@durdenshop.com